Rivals
A youth-facing sports identity that turns athlete rankings, movement, and competitive momentum into a flexible system.
- Client
- Rivals
- Year
- 2024
- Scope
- Identity development, art direction, motion, and brand expression
Rivals is a platform for high school athletes and recruiting rankings. The identity was rebuilt to better reflect the challenge, grit, and forward momentum at the center of that experience—and to feel immediate to a younger generation without losing authority.
The wordmark contains an arrow drawn from the letter A. It operates as an up-or-down ranking signal throughout the platform, then expands into a broader family of marks, including a star for the Five-Star camp program. That simple behavior gave the identity a way to move across product, content, apparel, environments, and motion.
