Oakland Roots — Miscellaneous Apparel

A collection of standalone apparel projects using club culture and local collaborations as prompts for new graphic languages.

Client: Oakland Roots SC
Year: 2024–2026
Scope: Concept, graphic design, apparel design, and art direction

Oakland Roots merchandise — Ballers have roots 3

The work includes a Conoce tus Raíces capsule built from a lucha libre aesthetic and a custom wordmark derived from the club's typography, alongside a collaboration with the Oakland Ballers.

For the 2026 World Cup, Australia's national team trained at the Oakland Roots facility. A commemorative Oakland Roos graphic—built around the kangaroo connection—extended into a small merchandise moment. The collection also includes a collaborative tee with Oakland Airport. Each piece begins with a specific Oakland story, then finds the wordmark, character, graphic, or garment that can carry it.

Oakland Roots merchandise — Oakland roos tee yellow

Oakland Roots merchandise — Minteral wash tee

Oakland Roots merchandise — I fly oak 3b

Oakland Roots merchandise — Oakland roos hoodie black 2

Oakland Roots merchandise — Ballers have roots 4 light

Oakland Roots merchandise — AUSTRALIA -145

Oakland Roots merchandise — Luchadorshirt 5

Oakland Roots merchandise — Oakland roos hoodie black 1

Oakland Roots merchandise — Ballers have roots 4

Oakland Roots merchandise — Oakland roos tee green

Oakland Roots merchandise — Ballers have roots 3 light a