Oakland Soul
Season art direction built around spirit and form, translating the 2026 kits into a luminous world of dusk color, atmosphere, and expressive type.
- Client
- Oakland Soul
- Year
- 2026
- Scope
- Season art direction, campaign design, image making, and motion
The 2026 kits introduced two complementary ideas: spirit, expressed through a smoky atmospheric field, and form, through a Día de los Muertos–inspired anatomical graphic. The season system grew from that duality.
Oakland Soul's existing expressive letterforms were paired with glow, haze, sunset-derived color, and ethereal player imagery. The result is a flexible language for launch, matchday, and motion that remains recognizably Soul while giving the season its own temperature.
